I know some people like a bit more background, so here are some CV highlights:

2002 to now: Freelance Creative Director/copywriter trading as Simon Plent Direct Marketing Ltd

Click on About, above, to find out how I can help your business.

1997-2002: UK Promotion Director, Reader’s Digest Association 

Head of team of 25 writing and designing all the company’s direct marketing materials for magazines, books, videos, music, financial services.

1996-1997 Joint Executive Creative Director, Lowe Direct

Direct marketing/advertising agency for Lloyds Bank, SAAB, RAC, Times Newspapers, Vauxhall, Tesco, Orange.

1991-1996 Executive Creative Director, Grey Integrated (now Joshua)

Direct marketing/advertising agency for Royal Mail, British Airways, British Airways World Cargo, Volvo, Business Link, British American Tobacco, Allied Dunbar.

1988-1991 Head of Copy, John Drewry Associates 

Direct marketing & B2B agency for Rank Xerox, Reed Recruitment, Arcam HiFi and BT.


MA in Law from Cambridge University

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